Thursday, June 13, 2024

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

How to Turn Web Traffic into Pay Per Call

Heather Vale Goss of PACEDM (fka Performance Marketing Insider) interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts,...

Invoca is Behind Pay-Per-Call Services

Who's behind that pay-per-call service? What happens when you have two very sexy Canadians talking to each other? Heather Vale of Performance Marketing Insider...

What is Legal Lead Generation with Dave Parkinson of Adduco

Heather Vale of Performance Marketing Insider catches up with Jake Gyllenhaal on the red carpet... or rather, Dave Parkinson, Partner of customer acquisition marketing...

John B Strong, CEO of Adaptive Media Kills Ad Blocking Dead

Adblocking is a serious issue in our industry that might start affecting your bottom line. Considering many websites, after hosting costs, and other fees,...

Make & Sell Your Own Health And Beauty Products Online

How would you like your own health & beauty line? Heather Vale of Performance Marketing Insider speaks with Ash Nayerhabibi, VP of Business Development...

Reach the Top 2000 Publishers

Looking to take your advertising results to the next level? Heather Vale of Performance Marketing Insider talks with Ted Dhanik, CEO of engage:BDR, at...

Michael Ross on The Best Fulfillment and Shipping

Heather Vale of Performance Marketing Insider speaks with Michael A Ross, President of Rapid Fulfillment, at Affiliate Summit West #ASW16. In this interview, discover...

Rene Pour of clickBakers Maximizes ROI

How do you bake a click? Heather Vale of Performance Marketing Insider speaks with Rene Pour, Co-Founder of clickBakers. In this interview at Affiliate...

Must read

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the...

Confessions of a Digital Maverick: Dominick Miserandino Unplugged

Dominick Miserandino, a name synonymous with digital strategy, is...

Taking Out the Trash: How Innovators Are Detoxing Adtech

Welcome to the wild world of adtech, where the...

Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce...

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw...

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid...

What the Heck is Federating a Site?

Alright, gather ‘round, because we're about to unravel the...

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and...

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right...