Tuesday, May 6, 2025
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Artificial Intelligence

AI-Driven Scams: Unveiling the Underbelly of Advertisers’ Nightmares

Within the expansive and constantly shifting domain of the internet, where innovation and prospects intricately intermingle, an emerging malevolent surge of exploitation has surfaced,...
Adotat Staff -
Lawyers Run The World

Breach of Trust: Advertisers Beware as Google’s Crisis Deepens

Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google's failings in the realm of...
Pesach Lattin -
News

SHAME: Israeli Ad Tech Company IntangoMedia Doubles Down on Made-For-Advertising

In the convoluted world of online advertising, where ethics often take a backseat to profits, Israeli ad tech giant IntangoMedia has sent shockwaves through...
Pesach Lattin -
Leaders

Unveiling the Future of Self-Service Advertising: An Exclusive Conversation with Johan Liljelund, CTO of DanAds

Sipping Espresso and Insights with the Visionary CTO on a Virtual CaféIn a world perpetually intoxicated by innovation, the realm of advertising and media...
Pesach Lattin -
Lawyers Run The World

Unraveling Ad Fraud: A Call for Transparency and Responsibility

In the ever-evolving landscape of programmatic marketing, a specter haunts the industry—a menace that thrives on deception, waste, and the perverse incentives inherent in...
Adotat Staff -
Hiring & Management

Monica Pool: A Reckoning of Return to the Colonel’s Court

In the tumultuous landscape of fast-food marketing, where giants rise and fall like zeppelins caught in a storm, a new dawn is set to...
Pesach Lattin -
Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
Pesach Lattin -
Hiring & Management

Digital Maestro Takes the Helm: Hootsuite’s New CMO, Elina Vilk, Unveils Vision

In the digital realm, forever churning and evolving, offering up new leaders of the virtual frontier. Today, Hootsuite, that omnipresent conductor of the social...
Pesach Lattin -
Adtech

The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising

The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that...
Pesach Lattin -
Hiring & Management

Consumer Safety Technology Appoints Former CENTURY 21 and American Express Executive as Chief Marketing Officer to Drive Brand Growth Strategy

Consumer Safety Technology (CST), a pioneering leader in safety and detection products and services, has taken a significant step forward by welcoming Cara Whitley...
Pesach Lattin -
Marketing Madness

Out of Home in the Age of A.I.: The Billboard’s Brain Upgrade

The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits...
Adotat Staff -
Marketing Madness

The Shady Dance of Made for Advertising Sites

A sinister underbelly lurks in the shadows: the realm of "made for advertising" (MFA) sites.  These virtual backstreets, adorned with a cacophony of gaudy banners,...
Pesach Lattin -
Gaming

Monetizr Secures $4 Million Funding for Game-Changing In-Game Advertising

Monetizr, the advertising experience platform, has successfully secured $4 million in a recent fundraising round, led by Change Ventures, a prominent investment firm. Other...
Pesach Lattin -
Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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