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Consumer Safety Technology Appoints Former CENTURY 21 and American Express Executive as Chief Marketing Officer to Drive Brand Growth Strategy

Consumer Safety Technology (CST), a pioneering leader in safety and detection products and services, has taken a significant step forward by welcoming Cara Whitley as its new Chief Marketing Officer (CMO). Boasting an impressive career trajectory, Whitley’s prior roles at CENTURY 21, American Express, and Hilton Hotels Corporation demonstrate her proficiency in driving marketing innovation and brand transformation.

Kathy Boden Holland, the CEO of CST, expressed her enthusiasm for Whitley’s appointment: “Cara’s extensive experience and expertise in building brands and teams to achieve next-level growth will be invaluable as we embark on the next phase of our business. I am confident that Cara’s leadership and passion for our mission will unlock new opportunities and drive our company to unparalleled heights.”

Whitley brings to the table a wealth of experience across diverse sectors, including hospitality, financial services, and technology/retail. In her previous role as CMO and GM DTC Ecommerce at Legal Shield, she orchestrated a successful business transformation by leading global marketing teams.

As CST’s CMO, Whitley will orchestrate the company’s comprehensive marketing strategy, which encompasses brand development, communications, consumer insights, product marketing, and performance marketing. Her leadership will extend to overseeing integrated marketing initiatives designed to enhance customer acquisition, engagement, and retention across CST’s portfolio of industry-leading brands.

“Joining CST and its leadership team at this pivotal juncture is an honor,” stated Whitley. “The opportunity to contribute my experience to a dynamic team with such a profound mission is truly inspiring.”

Whitley’s impact on brand innovation and transformation was evident during her tenure as CMO at CENTURY 21. Her strategic efforts revitalized the brand, transforming it into an experience-driven entity. This transformation was lauded as CENTURY 21 secured recognition as the fastest-growing franchise organization by Entrepreneur Magazine in 2021.

Whitley’s academic foundation includes a Bachelor’s degree in Communications from the University of Miami-Coral Gables. Her contributions to the marketing industry have been consistently recognized through a multitude of accolades throughout her accomplished career.

Consumer Safety Technology (CST), with a legacy spanning over 30 years, stands as an industry pioneer in safety and detection solutions. Comprising a family of esteemed brands including Intoxalock, Breathe Easy, and New Directions, CST is committed to fostering responsible living and advancing community safety. The company’s holistic portfolio encompasses comprehensive alcohol and impairment solutions, providing a comprehensive approach to addressing the DUI process.

CST’s sustained success is rooted in its dedication to exceptional service and innovative technology, harnessed for positive societal impact. As a portfolio company of L. Catterton, CST’s commitment to its employees was underscored by its recognition as the Best Place to Work for Working Parents in both 2022 and 2023.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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