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Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...

CyberWeek 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers.  Overall, among the top categories...

Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...

This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s...

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by more than...

In the age of eCommerce, consumers are kin In fact, we've heard it said so many times that it's almost become tiresome.  But the truth is...

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content,...

The FTC continues to issue Notices of Penalty Offenses concerning FTC Endorsement Guide violations  to digital advertisers and marketers, both alone and in conjunction...

Launching an online streaming video service to compete with Netflix was once thought of by investors as having a huge potential upside. However, the tide has turned as the market has become so competitive that making money can take years and in the meantime you could burn through billions in cash.

The digital marketing agency has been growing in leaps and bounds.

For years the dream of a persistent virtual world has been touted as a unique future form of human experience. Since Facebook rebranded to Meta...

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So,...

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism, they may be surprised to learn that...

According to a survey of 500 American adults fielded by Pollfish on Tuesday, more than half—49%—agree with the decisions made by big brands to...