Assembly, the global marketing agency, today announced the appointment of advertising super-star Bria Bryant as its Global Chief Marketing Officer. Bryant will accelerate market growth initiatives and lead the agency’s global marketing strategy.
She will be based in New York and report to James Townsend, Global CEO of Assembly and the Brand Performance Network.
Bryant replaces former CMO Mary Beth Keelty, who will move into an elevated leadership role at the recently rebranded Brand Performance Network at Stagwell, the challenger network built to transform marketing.
“We are delighted to welcome Bria to Assembly,” said James Townsend, Global CEO of Assembly and the Brand Performance Network. “She brings expertise at the intersection of PR, comms, and marketing with an eye for impact-driven work that will help us create meaningful change for our people, clients, partners, and surrounding communities.”
Bryant’s appointment comes as Assembly’s network has seen impressive momentum this year, with client wins including Lenovo, amika, Elevance Health (NASDAQ: VSHC), Emaar (BHD.AE), Warner Music Group and Aesop. Following its win as Ad Age’s first-ever Purpose Led Agency of the Year on the 2022 A-List, Bryant’s arrival sets the stage for larger-scaled purpose-led work and marketing.