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OPTIZMO™ Releases Advertiser’s Guide to Email Affiliate Marketing
OPTIZMO Technologies, the industry leader in email and SMS suppression list management, is excited to announce the release of An Advertiser’s Guide to Utilizing an Email Affiliate Program, in conjunction with CPA network, Clickbooth. The two companies came together, leveraging each team’s area of expertise to create a comprehensive guide for advertisers to gain a … Read more
New York Attorney General Internet Marketing Investigations and Subpoenas
The New York Attorney General’s Office is perhaps the most aggressive state regulatory agency in the nation when it comes to regulating ad tech. From data privacy and COPPA to FinTech and consumer fraud, the NY OAG seemingly announces investigations and enforcement actions into the digital marketing industry on a regular basis. The New York … Read more
Top 10 Trends in International Online Marketing for 2019
Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends will help one be ready for challenges awaiting one’s business in 2019. 1. Artificial Intelligence With everybody talking about AI, don’t be afraid AI will take over the world. But for … Read more
How to Add Marketing Videos as Email Attachments By Reducing Their File Size
Although that may sound like an easy and straightforward way to send videos, it is actually anything but – and there are several issues that you’re going to face. Email Attachment File Size Limitations Technically email attachments can be any size, but in practice there are limitations put in place by mail servers. The exact … Read more
It is Time to Get Serious About Eliminating Waste in Marketing
For generations marketers primarily used the strategy of getting their message out there to as wide an audience as possible, hoping that some of them would be interest and become customers. This is basically how advertising works on TV, radio, news, magazine, and billboards. Of course, marketers will choose which TV shows to advertise on … Read more
Marketing Agencies Agree – Email Marketing is Great (And Improving!)
SharpSpring contacted 130 marketing agencies to discuss the current state of email marketing. Using the information gathered, they created a report entitled, “Agencies Talk – State of Email Marketing.” The report covers a number of important topics including how agencies believe this type of marketing is doing, how different platforms are best evaluated, what objectives … Read more
New Study Shows Google Set to Take Over Local Marketing
Google has long been the dominant player with online ads of almost every type, but it looks like they are getting ready to become the leaders in local ads as well. They are set to grow their local ad sales 42% from now until 2022. This will take their local ad sales from $19 billion … Read more
W4 Performance Ad Market Bought by Tampa Bay Marketing Firm
PACEDM has learned that W4 Performance Ad Market, one of the best known affiliate CPA marketing networks, has been bought by Digital Media Solutions, located in Tampa Bay. While financial terms were not disclosed, Digital Media Solutions CEO Joe Marinucci called the transaction a game-changer. The acquisition will allow Digital Media Solutions to garner W4’s … Read more
Why are Email Marketers are Failing to Plan for AI?
The latest report from Econsultancy has been released and looks at the current state of email marketing, and how people are using it. The marketers who participated in the survey reported that email is still the most effective option for generating return on investment. 74% of them commented that it is either ‘good’ or ‘excellent.’ … Read more
Current Status of Email Marketing Bill 2546
Earlier this month, the California Senate Business, Professions and Economic Development Committee held a hearing and voted on AB 2546. At hearing opponent lobbyists argued, in part, that its proponents effectively ask the legislature to disregard established legal precedent under the guise of consumer protection. Opponents set forth the prejudicial financial impact that would befall … Read more
California Anti-Spam Bill Would Add Restrictions on Commercial Email Advertising
In February of this year, legislation was initiated to expand the existing California anti-spam law to provide stricter requirements applicable to any person or entity initiating or advertising in a commercial email advertisement either sent from California or to a California email address. How Will the New Legislation Affect Commercial Email Advertising? The author sponsored bill seeks to amend Sections 17529, … Read more
California Bill Introduced That Would Further Restrict Commercial Email Advertising
An Assembly member recently introduced AB 2546, an author-sponsored bill that would amend California’s anti-SPAM legislation (CBPC § 17529.5). The potential impact on the email marketing industry is profound. The bill expands California’s anti-SPAM law to provide that it is not only unlawful for any person or entity to “advertise in” a commercial email, but … Read more
Full 2017 Email Marketing Report Released
Lifecycle Marketing has analyzed their data from more than 30 billion emails over the course of 2017, and compiled a report that offers some very useful insights. First, they found that the total volume of marketing emails was up by about 18% year over year. While more were being sent out, the number of people … Read more