Marketing Agencies Agree – Email Marketing is Great (And Improving!)

SharpSpring contacted 130 marketing agencies to discuss the current state of email marketing. Using the information gathered, they created a report entitled, “Agencies Talk – State of Email Marketing.” The report covers a number of important topics including how agencies believe this type of marketing is doing, how different platforms are best evaluated, what objectives marketers have, and how to use automation to help reduce expenses and improve results.

The report found that the vast majority of marketers agree that email marketing, while one of the older digital marketing strategies, is still very effective. Perhaps more importantly, they also say that this type of marketing is continuing to improve over time.

Given that SharpSpring is a marketing automation firm, it is no surprise that their report found that one of the biggest things driving the improvements in this area is advanced automation tools.

The fact is, however, that the automation options available today are making email marketing far easier than ever before. You can get this full report HERE.

Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Similar Articles

Comments

What's your opinion?

Advertisment

Most Popular

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...