A recent study revealed that Madrivo, a premier advertising network, reached tens of millions of consumers and helped nearly 100,000 U.S. homeowners protect themselves with trusted home security brands.
The home security market continues to grow and is estimated to reach $51.5 billion by 2022. This is largely in part due to an increased awareness related to safety and security as well as an increased rate of crime and growth in the adoption of cloud-based technologies. However, only 27 percent of households are protected by home security systems today and 107 million U.S. households do not have home protection security systems of any kind.
Madrivo’s impact on the home security industry is vast, reaching over 10 million potential customers with home security offers through strategic campaigns. The network’s mission is to connect engaged consumers with valuable brands that provide quality home-related products and services. As a result, Madrivo acquired 60 percent more qualified new customers for clients than competing advertising firms in the email marketing space and has already generated $172.5 million in business for home protection and security companies.
Ronen Hamatian, CEO of Madrivo, recently commented, saying, “Madrivo’s email ads have connected thousands of engaged consumers with reputable home security household brands. Knowing that we’re an important part of protecting thousands of new homes and families gives everyone at Madrivo a great sense of purpose. We always aim to help improve the quality of lives of consumers with the products we promote because we’re aware of the large impact we have on so many households. Brands seeking to acquire new customers through their owned and operated sites work with Madrivo due to our effective data-driven and performance-based customer acquisition strategies. Our team’s track record, our unique analytics and exclusive publishers combined with our standards of qualified offers allow us to drive results for our clients and, in turn, benefit millions of consumers nationwide.”
This year, Madrivo will focus on extending the reach of their impact on the home security industry and other market sectors where quality lead generation campaigns benefit both consumers and brands. The network is committed to sharing its customer acquisition expertise with the goal of having a positive influence on the performance marketing industry and the different players involved.