Tuesday, May 27, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Epic Fails: Who is Next?

Last week Epic (fka Azoogle) confirmed with Performance Marketing Insider that they were indeed closing down, unable to pay their publishers and affiliates. This...

Xbox Beats Ipad

MultiChannel News: Microsoft's Xbox 360 was the top non-PC platform for viewing professional digital video content and ads in the first quarter of 2012...

New Mobile Opps are Overseas

According to a new study by the fine folks at the Yankee Group, we should all be looking at Brazil, India and China when...

Epic May File Bankruptcy, Assetts Being Sold

Performance Marketing Insider has learned that Epic Direct, formerly known as Azoogle, is currently being slated for closing and they are having discussions of...

Brian Weiss Killed Followup

As a follow-up to the rumors yesterday, online marketer Brian Weiss was killed by his investment partner Gary Zalevsky yesterday. While many the events...

Acai Marketer Brian Weiss Killed

Please note this story was written hours before there was much known. We have learned since that the person involved was one of Mr....

Facebook Search Engine?

According to Greenlight digital marketing agency, if Facebook launched a search engine tomorrow, they would immediately have at least a quarter of the entire...

DataPop Increases ROI

DataPop, a fast growing digital marketing technology company, is generating dramatic increases in sales for marketers and ad agencies using its Creative Science ad...

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...