Works for: Self-Employed
Title: Writer, Editor, Producer
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Retail’s Cold War: The Screen That Froze the Supermarket Aisles
In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with brands across a multitude of touchpoints, marketers are faced with the formidable task of distinguishing themselves in an increasingly crowded media landscape. To succeed in this endeavor, they must deploy omnichannel strategies that allow them to connect with consumers throughout their entire journey. Enter Digital out-of-home (DOOH) advertising,...
A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit
Here me out: I know why ad fraud is so pervasive, and how to stop it.
Now, the concealed adversary, known as Ad Fraud, operates in the shadows, relentlessly draining the financial lifeblood of marketers and advertisers who navigate the complex territories of major platforms like Meta and Google.
But this doesn't have to be.
We strive to capture the elusive creature known...
The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling through the industry. It's a move that's ignited more debates than a late-night political talk show. The burning question on everyone's mind: Has Infillion just pulled off a brilliant coup or taken an audacious gamble with a hefty side of risk? It's a high-stakes poker game, and we're...
Are you Confused about ChatGPT and Marketing?
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel, we're often led astray by the myths that surround it, obscuring its true potential and capabilities. It's high time we cast a discerning eye on these myths, unraveled them, and discovered the real story behind ChatGPT and its role in marketing.
Myth #1: AI can...
AdTech’s Secret Sauce: It’s Not All About the Code
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology.
Yet, a recent, enlightening dialogue among industry leaders reveals a concealed truth—one that's been obscured beneath the...
