We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising, but more and more people are...
A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in 2022. That would seem to put...
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply...
Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000 people across the US, UK, Germany, and China,...
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake....
A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of its clients and he paid a huge amount...
The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials...
