Tag:scams

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers...

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S.

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric...

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT...

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different...

Is the Metaverse Just One Big Scam?

Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000...

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of...

Insider: Dan Bilzerian Faked Entire Instagram Account

A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of...

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Anthony Toklo hired as CMO of Davis-Standard

Davis-Standard has appointed Anthony Toklo as the company's chief marketing officer. His new position will see him...
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How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism,...

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How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...