Tag:scams

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers...

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S.

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric...

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT...

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different...

Is the Metaverse Just One Big Scam?

Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000...

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of...

Insider: Dan Bilzerian Faked Entire Instagram Account

A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of...

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The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games

In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the...
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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...

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