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Crypto Blockchain
5 Ways To Engage Creative Consumers in the Metaverse
The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers...
Pesach Lattin
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2022-11-16
0
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CTV/OTT Streaming
treaming Video Advertising’s Dirty Secret
The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S.
Pesach Lattin
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2022-08-19
0
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Marketing Madness
Viewability isn’t All That to Look At
We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric...
Pesach Lattin
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2022-06-24
0
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Crypto Blockchain
Say Goodbye to NFTs?
A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT...
Pesach Lattin
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2022-06-24
0
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Marketing Madness
How to Use the 4A Framework For Marketing Genius
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different...
Pesach Lattin
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2022-06-21
0
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Crypto Blockchain
Is the Metaverse Just One Big Scam?
Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000...
Pesach Lattin
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2022-06-17
0
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Performance Marketing
Affiliate Marketing = Fraud in 2022
 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of...
Pesach Lattin
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2022-06-14
0
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Lawyers Run The World
Insider: Dan Bilzerian Faked Entire Instagram Account
A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of...
Pesach Lattin
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2020-11-12
0
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Marketing Madness
Pesach Lattin
-
2023-06-08
0
The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games
In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the...
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Marketing Madness
Pesach Lattin
-
2023-06-06
0
The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising
In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...
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Marketing Madness
Pesach Lattin
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2023-06-01
0
Impact.com’s Playbook for Affiliate Marketing Dominance in 202
In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...
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Must read
Marketing Madness
Pesach Lattin
-
2023-06-08
0
The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games
In recent years, the gaming industry has...
Read more
Marketing Madness
Pesach Lattin
-
2023-06-06
0
The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising
In December 2021, a ray of hope...
Read more