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Crypto Blockchain

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers...
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CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S.
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Marketing Madness

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric...
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Crypto Blockchain

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT...
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Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different...
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Crypto Blockchain

Is the Metaverse Just One Big Scam?

Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000...
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Performance Marketing

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of...
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Lawyers Run The World

Insider: Dan Bilzerian Faked Entire Instagram Account

A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of...
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Latest news

LeadersPesach Lattin - 0

Anthony Toklo hired as CMO of Davis-Standard

Davis-Standard has appointed Anthony Toklo as the company's chief marketing officer. His new position will see him...
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MetaversePesach Lattin - 0

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to...
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Marketing MadnessPesach Lattin - 0

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism,...
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Must read

MetaversePesach Lattin - 0

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...
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Marketing MadnessPesach Lattin - 0

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...
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ARCHIVE

Anthony Toklo hired as CMO of Davis-Standard

Leaders Pesach Lattin - 0
Davis-Standard has appointed Anthony Toklo as the company's chief marketing officer. His...
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Diana Hernandez Isaza, Scam or Legit Expert?

Pesach Lattin - 0
Works for: Aluna Title: Director of Perfomance. Co-Founder Do you know anything about them? Rate them,...
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In Memoriam: Sebastian Quezada

Marketing Madness Pesach Lattin - 14
Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise,...
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Must Read

5 Reasons You Didn’t Earn Money With an Affiliate Program

Specials Adam Riemer - 4
One thing that more Affiliates should consider before they join an Affiliate program is...
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Marianne Radley added as CMO of Smoothie King

Leaders Pesach Lattin - 0
Smoothie King has added an experienced marketing executive to its leadership team....
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Beth Henry Hired as CMO of Curative

Leaders Pesach Lattin - 0
Curative, a leading healthcare delivery company, today announced the appointment of Beth...
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