Oh, look at Apple, stumbling into a bit of a mess, haven’t they? Hit with a whopping $1.95 billion “oopsie” fine by the EU, it appears the tech behemoth got busted for playing a bit… Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?
Let’s start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A comprehensive study conducted over the span of 2022 and 2023 by… Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes
The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much to the delight of marketers and influencers who have been eagerly… Unmasking the FTC’s Endorsement Guides: A Comprehensive Look at Clear and Conspicuous Disclosures
The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also the lifeblood of virtual worlds. In the 1990s, Ultima Online was… 5 Ways To Engage Creative Consumers in the Metaverse
The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report shows that, as of July, 34.8% of all TV content… treaming Video Advertising’s Dirty Secret
We aren’t sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising, but more and more people are showing that it’s often a… Viewability isn’t All That to Look At
A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in 2022. That would seem to put NFTS on track to beat… Say Goodbye to NFTs?
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply choose a topic and then come… How to Use the 4A Framework For Marketing Genius
Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000 people across the US, UK, Germany, and China, found that 79% of respondents… Is the Metaverse Just One Big Scam?
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number… Affiliate Marketing = Fraud in 2022
A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of its clients and he paid a huge amount of money per month to… Insider: Dan Bilzerian Faked Entire Instagram Account
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