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Marketing Madness

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...
Pesach Lattin -
Leaders

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles...
Pesach Lattin -
CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...
Pesach Lattin -
Crypto Blockchain

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in...
Pesach Lattin -
Profiles

Sam Decker, Scam or Legit Expert?

Works for: Fair Worlds Title: Co-founder and Executive Chairman (VR/AR) Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
Profiles

Michael Snow, Scam or Legit Expert?

Works for: United Way Title: Senior Director Business Development Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
Profiles

David Beroff, Scam or Legit Expert?

Works for: note.com LLC Title: Owner Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
Profiles

Susan Bratton

Works for: The20, LLC. Title: CEO Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
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