Works for: Association of Canadian Advertisers
Title: Vice President Media Policy and Marketing Capabilities
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A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit
Here me out: I know why ad fraud is so pervasive, and how to stop it.
Now, the concealed adversary, known as Ad Fraud, operates in the shadows, relentlessly draining the financial lifeblood of marketers and advertisers who navigate the complex territories of major platforms like Meta and Google.
But this doesn't have to be.
We strive to capture the elusive creature known...
The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling through the industry. It's a move that's ignited more debates than a late-night political talk show. The burning question on everyone's mind: Has Infillion just pulled off a brilliant coup or taken an audacious gamble with a hefty side of risk? It's a high-stakes poker game, and we're...
Are you Confused about ChatGPT and Marketing?
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel, we're often led astray by the myths that surround it, obscuring its true potential and capabilities. It's high time we cast a discerning eye on these myths, unraveled them, and discovered the real story behind ChatGPT and its role in marketing.
Myth #1: AI can...
AdTech’s Secret Sauce: It’s Not All About the Code
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology.
Yet, a recent, enlightening dialogue among industry leaders reveals a concealed truth—one that's been obscured beneath the...
Fortnite: The Ultimate Playground for Brands and Gamers
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.
It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe.
In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics...
