Works for: Purple Orange Ventures GmbH
Title: Investor & Managing Director
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling through the industry. It's a move that's ignited more debates than a late-night political talk show. The burning question on everyone's mind: Has Infillion just pulled off a brilliant coup or taken an audacious gamble with a hefty side of risk? It's a high-stakes poker game, and we're...
Are you Confused about ChatGPT and Marketing?
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel, we're often led astray by the myths that surround it, obscuring its true potential and capabilities. It's high time we cast a discerning eye on these myths, unraveled them, and discovered the real story behind ChatGPT and its role in marketing.
Myth #1: AI can...
AdTech’s Secret Sauce: It’s Not All About the Code
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology.
Yet, a recent, enlightening dialogue among industry leaders reveals a concealed truth—one that's been obscured beneath the...
Fortnite: The Ultimate Playground for Brands and Gamers
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.
It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe.
In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics...
The US Ad Industry Dodged the Recession Bullet
The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, "The only constant in life is change."
While some might have anticipated a looming advertising recession, the latest industry forecasts suggest that such fears might be exaggerated.
Brian Wieser, an industry analyst with a keen eye for trends, has released a new forecast that paints a picture...
