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Monthly Archives: November, 2011

Marketing Madness

SolutionSet MediaWhiz Partnership Hires Jeremy Leonard

The SolutionSet MediaWhiz Partnership today announced that Jeremy Leonard has been appointed to the newly created position of senior vice president of strategy and...
Pesach Lattin -
Lawyers Run The World

Will Affiliates Get Slammed with Copyright Enforcement Push?

The Stop Online Piracy Act is currently before the US House of Representatives Judiciary Committee, and hearing will begin this week. The online advertising...
Pesach Lattin -
Lawyers Run The World

The One FTC Article You Must Read

If you are an affiliate or marketer, this is the one FTC article you must read on how FTC Rules are Affecting the Industry. Excerpt:...
Richard B. Newman -
Marketing Madness

Panthera Network

Panthera Network is a global online marketing company that specializes in performance-based advertising. We generate high-quality leads, sales and panelists for our advertising and...
Pesach Lattin -
Marketing Madness

What Google+ Brand Pages Mean for Marketers

DIGITAS – Google has just announced the rollout of brand pages on Google+, their social networking platform. Though some brands started pages when the...
Pesach Lattin -
Marketing Madness

Bing Launches New Editors’ Pick

Interesting enough, Bing has decided to go into the directory business, launching "Editors' Pick." This to some may be a pointless maneuver as it...
Pesach Lattin -
Specials

Google Places for CPA Lead Generation

As Google starts to integrate more and more of its other functions into their search, I decided to take a quick look at Google...
Pesach Lattin -
Marketing Madness

A/B Testing is NOT Enough!

It's amazing how many affiliates and advertisers don't go further than A/B testing - there are literally millions of dollars lost every month because...
Jim Borzilleri -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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