The SolutionSet MediaWhiz Partnership today announced that Jeremy Leonard has been appointed to the newly created position of senior vice president of strategy and operations of the agency’s MediaWhiz division, effective immediately. With over two decades of senior-level positions at leading digital, performance marketing and media agencies, Leonard most recently served as SVP of InterMundo Media in Boulder, Colo. He is based in New York and reports to MediaWhiz President Ed Kats.
In this new role, Leonard will oversee client strategy, operations and business development for MediaWhiz. He will partner with the senior leadership team to maximize revenue opportunities and operational efficiencies across the agency. Specifically he will leverage the power of digital and direct marketing while delivering results via performance media.
“We are thrilled to welcome Jeremy, who brings the Partnership a wealth of experience leading agencies and media companies, and more than two decades of senior leadership, business development and operational excellence that will round out our management team,” said Kats. “Jeremy’s expertise will elevate our offering as we continue to grow and build momentum, helping execute our vision to bring marketers a more powerful, fully-integrated performance marketing solution.”
Leonard joined InterMundo Media in 2009 as senior vice president, where he focused on growing the business and spearheading its transformation from a performance-based agency into a full-service digital agency. Previously, Leonard was executive vice president of Intela, an online lead generation and email marketing company in Boulder, Colo. He launched his marketing career as COO and CFO of Slingshot, LLC, a full-service digital agency in Dallas. Across his career, he has been responsible for driving key business wins and working with blue-chip brands across categories, including Jack Daniels, Greyhound, Dr Pepper, DirectBuy, Chili’s & Quiznos.
“Performance marketing has proven to be the right model for today’s economy, and more marketers are approaching their brands with a performance-first mentality to gain a tangible advantage in the marketplace,” said Leonard. “I am thrilled to be working among such intelligent and visionary industry leaders, who recognize the potency and potential of integrated performance marketing.”
“Our senior management team at the SolutionSet MediaWhiz Partnership is coming together very quickly. I am pleased with the quality of people who want to join us,” said Zain Raj, president and CEO. “Today’s clients are looking for nimble agencies that understand the power of digital marketing and how to deliver greater returns on their marketing investment. Jeremy has the insight, influence and expertise to drive the acceleration of our integrated performance marketing agency model to better serve the needs of today’s marketer.”