Friday, July 26, 2024

Most recent articles by:

Jim Borzilleri

Is Conversion Rate Optimization Safe for SEO?

So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it's safe! There’s usually no...

A/B Testing is NOT Enough!

It's amazing how many affiliates and advertisers don't go further than A/B testing - there are literally millions of dollars lost every month because...

New Deals and Downloads from Prosper202

Prosper202 version 1.7.2 is now done and available for download. Or even better, get it Pre-Installed and ready to go with hosting partner Beyond...

Must read

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...