Saturday, March 2, 2024

Most recent articles by:

Jim Borzilleri

Is Conversion Rate Optimization Safe for SEO?

So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it's safe! There’s usually no...

A/B Testing is NOT Enough!

It's amazing how many affiliates and advertisers don't go further than A/B testing - there are literally millions of dollars lost every month because...

New Deals and Downloads from Prosper202

Prosper202 version 1.7.2 is now done and available for download. Or even better, get it Pre-Installed and ready to go with hosting partner Beyond...

Must read

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising,...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising,...

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing...

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail...

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

Let's not parse words here: the pixelated crumbs of...

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising,...

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

Ah, the enigmatic world of Connected TV (CTV) advertising,...

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a...