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Monthly Archives: November, 2011

Marketing Madness

Boost Adwords CTR by 150% with this Tweek

Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory...
Ryan Healy -
Marketing Madness

Bing’s Top Searches of 2011

Funny and interesting, bing has released the top searches of 2011 to the public. I've mentioned before how important it is to know about...
Pesach Lattin -
Marketing Madness

Stupid Idea: Federal Sales Tax Supported by PMA

Congress has started legislation to start a possible federal sales tax, specifically aimed at online retailers. The Performance Marketing Association, has expressed support on...
Pesach Lattin -
Marketing Madness

Cyber Monday Spending Up One Third

Cyber Monday was up 29 percent for online retailers selling though Mercent Retail versus last year, according to the Mercent Retail eCommerce Index. Mercent...
Pesach Lattin -
Marketing Madness

Feds Seize Over 100 Domain Names

Federal authorities in the U.S. have begun another crackdown of counterfeit and piracy websites. Over100 domain names have been seized by the government. The...
Pesach Lattin -
Marketing Madness

Job Seekers Going Mobile

According to an infographic from Beyond.com, 77 percent of job seekers use mobile job search apps. The use of mobile phones reflects an on-going...
Pesach Lattin -
Marketing Madness

Google Lines Up Five At A Time

Google recently changed Product Ads to include the ability to show five separate products at a time. The improvement give users more information and...
Pesach Lattin -
Marketing Madness

Yahoo Shuts It Down

Performance marketers and website owners who counted on Yahoo Site Explorer for backlink information will have to look elsewhere for that data. The long...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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