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Monthly Archives: June, 2011

Specials

Top 10 CPA Networks Revealed

I’ve been doing CPA Network Surveys for almost 10 years, and have to say that this year was probably the most successful and interesting...
Pesach Lattin -
Marketing Madness

Too Hot Too Handle? Dating Offers That Convert

Ever since the FTC started kicking ass and taking names, some affiliates have been left with egg on their face. For those who haven’t...
Amy Capomaccio -
Specials

FTC Cracking Down on Testimonials: What Affiliates Need to Know

The Federal Trade Commission (“FTC”) continues its assault on Internet-based false and deceptive advertising, including enforcement of recently published guidelines concerning the use of...
Richard B. Newman -
Marketing Madness

Social Media Hacks to Increase Conversions

Zuck said it best, “By giving people the power to share, we're making the world more transparent.” Pardon me for saying it, but I...
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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