Friday, December 1, 2023

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Amy Capomaccio

Amy Capomaccio is a guest editor for PACEDm. Amy is an accomplished affiliate and performance marketing writer, having written for Clickbooth for many years. When she's not writing for PACEDm, she's doing yoga or listening to music.

Ugly is Effective in Landing Pages

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy....

Instagram Famous: These Fashion Bloggers Make Money

Holy shit. If I see another girl on Instagram claim she’s a model or lifestyle fashion blogger, I’m going to gouge my eyes out....

CPALead & Peter Tarr Unlocks Revenue

We conclude our series of interview on Content Locking with the CEO of perhaps the most well-known of the content locking companies, CPALead. They...

Work Hard, Play Hard With Affillion CEO Jared Esguerra

Affillion is a major  private affiliate network.  They feature an industry-leading content locking platform, high quality email submits, and offers that are hotter than...

The Affiliate Soup: This Week’s Top 5 Tweets

This week’s affiliate soup is piping hot and conversions never tasted so good. If you’ve ever seen Joel McHale’s weekly recap of completely useless...

Too Hot Too Handle? Dating Offers That Convert

Ever since the FTC started kicking ass and taking names, some affiliates have been left with egg on their face. For those who haven’t...

Affiliate Prophecy: Ways to End Mediocre Campaigns

Take a whiff. Do you smell it? Mediocrity. It stinks like shit and it’s a plague that has taken over the affiliate marketing industry....

How to Build Amazing Landing Pages

Yes, there is a formula to create killer landing pages. Anyone can build a landing page with specific elements that are designed to make...

Must read

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising...

The CMO Who Cashed Out: Brinson Silver’s Downfall

In the shadow of Hollywood's glittering facade, the saga...

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising...

The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is...

Line Crossed: The Unforgivable Antisemitism of Elon Musk

The specter of history looms large as we examine...

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the...

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where...

AdTech’s Buzzword Bake-Off: Can ‘Signal Loss’ Take the Cookie’s Crown?

Picture this: You're a high-flying marketer, charting your course...

ROI or RIP: Are Media Buyers Getting It All Wrong?

"Half the money I spend on advertising is wasted,"...