Saturday, September 7, 2024

Tag:advertising

When Affiliates Think Like Advertisers More Money is Made

The most successful affiliates think like an advertiser.  An affiliate is, in pure terms, an extension of an advertisers marketing arm.  That is, the...

New Sponsor: ClickBooth

Founded in 2002, Clickbooth is a veteran in the online marketing space, celebrating their 10th Anniversary this year. Clickbooth is frequently ranked the #1...

Google Does a High-Fiver with Product Ads

Recently Google included a spot in Product Ads for five single products to show. Users now have more pricing details and information about the...

Focus Your Efforts Where the People Go

The best way to attract an audience for your affiliate marketing efforts is to go where the people are. In that case, start with...

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...

Mommy Bloggers Gain Influence

It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter...

Study Shows Everyone Loves Social Media

Market researchers StrongMail recently reported the results of a marketing survey which shows that 92 percent of businesses contacted indicated that they plan to...

Latest news

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make...
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Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a...

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has...

Must read

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...