Tuesday, April 23, 2024

Tag:advertising

Australians Join YouTube Boycott for Supporting Terrorism

Two major advertisers, Telstra and Tourism Australia have become the latest organisations to join the YouTube boycott after it was discovered they refused to...

Ikea Removes “Dirty Slutty” Women from Catalog then apologizes.

After Swedish home furnishing giant IKEA distributed a separate store catalog in Israel, excluding pictures of women, Ynet reported on Wednesday, then apologized after enormous criticism The...

Huge Changes in Paid Advertising Taking Place

A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For...

New Platform to Help Fill Ad Spots in Apps Launched by Mobvista

Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their...

Australia Enjoying Rapid Digital Ad Growth

For marketers looking to expand outside of the United States, Australia is a very smart target audience.  It is a great way for marketers...

Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics...

Is Conversion Rate Optimization Safe for SEO?

So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it's safe! There’s usually no...

When Affiliates Think Like Advertisers More Money is Made

The most successful affiliates think like an advertiser.  An affiliate is, in pure terms, an extension of an advertisers marketing arm.  That is, the...

Latest news

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...