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Jim Lillig

Jim Lillig is a performance marketing veteran. Starting his own online consulting business in 1996, Jim has been instrumental in growing the affiliate industry from the ground up. Jim currently is the EVP at Wheaten & Wheaten, a full service digital agency located in Chicago. Wheaten maintains two CPA networks, www.adfoundry.com and www.safetynetmedia.com. You can learn more here: www.jimlillig.com.

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Why You Are a Failure

If you are new to affiliate marketing you may be trying to figure out what niche or vertical you want to dominate. If you...

Jim Lillig - 2012-05-01

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When Affiliates Think Like Advertisers More Money is Made

The most successful affiliates think like an advertiser. An affiliate is, in pure terms, an extension of an advertisers marketing arm. That is, the...

Jim Lillig - 2012-03-09

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Jim Lillig

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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Fortnite In-Game Advertising. How does it Work?

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Titanmen.com: New Look, New Opportunities.

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