Saturday, March 2, 2024

Most recent articles by:

Kathy Neudorf

Kathy is a staff writer at Performance Marketing Insider. She has been writing in a business environment for more than 15 years, and has been a dedicated freelance writer for the last three years.

Content Marketing for Businesses 2012

Publish or vanish. The New Year will be bringing with it an understanding of the necessary shift that is critical for businesses. Becoming an...

Google Does a High-Fiver with Product Ads

Recently Google included a spot in Product Ads for five single products to show. Users now have more pricing details and information about the...

Criminal TypoSquatting on Rise

By registering misspelled web addresses, cyber thugs are seizing innocent victims Sophos, the IT security and data-protection company, is warning internet users to take care...

Focus Your Efforts Where the People Go

The best way to attract an audience for your affiliate marketing efforts is to go where the people are. In that case, start with...

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...

Mommy Bloggers Gain Influence

It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter...

Study Shows Everyone Loves Social Media

Market researchers StrongMail recently reported the results of a marketing survey which shows that 92 percent of businesses contacted indicated that they plan to...

Stumbleupon Gets a New Look

Stumbleupon is making a play for more users by revamping its color scheme, debuting a new logo, a new “Channels” feature and improving the...

Must read

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising,...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising,...

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing...

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail...

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

Let's not parse words here: the pixelated crumbs of...

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising,...

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

Ah, the enigmatic world of Connected TV (CTV) advertising,...

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a...