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Performance Marketing

Marketing Madness

Inside the Growth of NYS Sportsbook Advertising

The legalization of online sports betting in New York has sparked a significant increase in advertising from major sportsbooks. According to Pathmatics,...
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Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it...
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Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years....
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News

Kessler Group is now Onboard Partners

The Kessler Group is getting a new name. As of today, the company has rebranded to Onboard Partners. While...
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Performance Marketing

Inside the Growing Partnership Economy

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by...
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News

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading...
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Lawyers Run The World

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal...
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Marketing Madness

Deep Dive: Inside the Walmart Ecosystem

Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but...
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Marketing MadnessPesach Lattin - 0

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...
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Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has...
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

CTV/OTT Streaming Adotat Staff - 0
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an...
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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

Marketing Madness Pesach Lattin - 0
In December 2021, a ray of hope shone upon the programmatic media-buying...
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Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Performance Marketing Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
Read more

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
Read more

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

Marketing Madness Pesach Lattin - 0
In December 2021, a ray of hope shone upon the programmatic media-buying...
Read more

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