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Performance Marketing

Leaders

Blend CMO Hila Shitrit Nissim: How to Use Localization in Marketing

BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and...
Adotat Staff -
Leaders

Leading the Way for Women in Digital Marketing: Sara Malo’s Vision

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World....
Adotat Staff -
Marketing Madness

In-Game Advertising: The Future of Marketing or a Bust?

The world of video games and advertising has changed dramatically in recent years, with big brands and marketers taking note of the massive success...
Pesach Lattin -
CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...
Pesach Lattin -
Performance Marketing

How to Beat Affiliate Fraud in 2023

Affiliate marketing is a lucrative and growing industry, but as its popularity grows, so too has the problem of fraud in the industry. In...
Pesach Lattin -
Marketing Madness

The Importance of Measuring OOH Campaigns

Out-of-home (OOH) advertising is a powerful way to reach audiences in the physical world, but it can be challenging to measure its effectiveness compared...
Pesach Lattin -
Marketing Madness

Inside the Growth of NYS Sportsbook Advertising

The legalization of online sports betting in New York has sparked a significant increase in advertising from major sportsbooks. According to Pathmatics, FanDuel, DraftKings,...
Pesach Lattin -
Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads...
Pesach Lattin -
Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years. We talked...
Pesach Lattin -
News

Kessler Group is now Onboard Partners

The Kessler Group is getting a new name. As of today, the company has rebranded to Onboard Partners. While keeping their 40 years of history...
Pesach Lattin -
Performance Marketing

Inside the Growing Partnership Economy

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by more than...
Pesach Lattin -
News

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading direct response-focused...
Pesach Lattin -
Lawyers Run The World

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal Communications Commission...
Pesach Lattin -
Marketing Madness

Deep Dive: Inside the Walmart Ecosystem

Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but that's only...
Pesach Lattin -
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Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements,...
Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is...
Adtech

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold...

Must read

Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...
Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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Marketing Madness

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...
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