type here...

Performance Marketing

Marketing Madness

The Importance of Measuring OOH Campaigns

Out-of-home (OOH) advertising is a powerful way to reach audiences in the physical world, but it can be challenging to measure its...
Pesach Lattin - 0
Read more
Marketing Madness

Inside the Growth of NYS Sportsbook Advertising

The legalization of online sports betting in New York has sparked a significant increase in advertising from major sportsbooks. According to Pathmatics,...
Pesach Lattin - 0
Read more
Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it...
Pesach Lattin - 0
Read more
Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years....
Pesach Lattin - 0
Read more
News

Kessler Group is now Onboard Partners

The Kessler Group is getting a new name. As of today, the company has rebranded to Onboard Partners. While...
Pesach Lattin - 0
Read more
Performance Marketing

Inside the Growing Partnership Economy

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by...
Pesach Lattin - 0
Read more
News

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading...
Pesach Lattin - 0
Read more
Lawyers Run The World

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal...
Pesach Lattin - 0
Read more
123...13Page 2 of 13

Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
Read more
Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
Read more
NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
Read more

Must read

You might also likeRELATED
Recommended to you

Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin - 1
Read more

ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
Read more

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Marketing Madness Pesach Lattin - 0
Digital advertising is a massive industry, with global spending on ads surpassing...
Read more

The Morgan Mindset: Navigating the Complex World of Advertising

CTV/OTT Streaming Pesach Lattin - 0
Dave Morgan is a name that any ad-tech enthusiast would be familiar...
Read more

Must Read

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Hiring & Management Pesach Lattin - 0
Exclusive Markets, the multi asset brokerage firm with a global presence, has...
Read more

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Leaders Pesach Lattin - 0
Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
Read more

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Lawyers Run The World Pesach Lattin - 0
Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
Read more

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com