Performance Marketing

How Important is Social Proof to Social Consumers in Broad Social Media Networks?

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even...

The Real State of Affiliate Marketing?

Last week some of the biggest companies in Affiliate Marketing met up in Europe to discuss the state of the industry, do...

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of...

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a...

WTF is “First-Party Data? And why is it so Important?

First party data is defined as data that your company has collected directly from your audience -- made up of customers, site...

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in...

What is Commerce Media & How To Impliment?

Marketers are increasingly leveraging data intelligence and digital advertising technology to reach consumers across the shopping journey, according to a new report by Criteo and...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Latest news

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism,...

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in...

Must read

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...

You might also likeRELATED
Recommended to you

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

5 Reasons You Didn’t Earn Money With an Affiliate Program

One thing that more Affiliates should consider before they...