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CTV/OTT Streaming

CTV/OTT Streaming

Sling TV Takes a Swing at Free Streaming with Freestream Launch

Sling TV, the virtual MVPD, just dropped a bomb on the streaming world with the launch of Sling Freestream, a completely free...
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CTV/OTT Streaming

Inside Warner Bro’s Change of Plans for HBO Max and Discovery+

The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the...
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CTV/OTT Streaming

GumGum Achieves MRC Accreditation for Verity™ Platform

GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence...
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CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder...
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CTV/OTT Streaming

Reels Monetization: A Work in Progress for Meta

Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite...
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CTV/OTT Streaming

CTV Ad Fraud: The Not-So-Innocent New Toy in the Media Industry

The media industry has been buzzing about Connected TV (CTV) as the latest and greatest medium for advertising. But before you jump...
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CTV/OTT Streaming

Inside the CTV Revolution of 2023

The Connected TV (CTV) industry is facing significant changes in 2023, brought on by a combination of factors such as the cost-of-living...
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CTV/OTT Streaming

Merging of Showtime and Paramount+ to Create “Paramount+ with Showtime”

Paramount Global has announced its plans to merge its two streaming services, Showtime and Paramount+, into one unified service, "Paramount+ with Showtime."...
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Latest news

Marketing MadnessPesach Lattin - 0

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...
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Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has...
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
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Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Hiring & Management Adotat Staff - 0
Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting...
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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

Marketing Madness Pesach Lattin - 0
In December 2021, a ray of hope shone upon the programmatic media-buying...
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Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
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Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
Read more

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

Marketing Madness Pesach Lattin - 0
In December 2021, a ray of hope shone upon the programmatic media-buying...
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