CTV/OTT Streaming

Why CMOs Should be Paying Attention to Convergent TV

If you're a CMO, there's a good chance you've been hearing a lot about "Convergent TV" lately. But what is it? And...

Netflix’s Advertising Plan is Too Expensive and It Sucks

Netflix ad prices could be too expensive for some companies at $65 cost per thousand, according to a Wednesday report from The...

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S.

The 5 Ingredients to Make a Successful FAST Channel

1. Focus on Content: To be successful, a FAST Channel must offer good content that appeals to a wide range of viewers....

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from...

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How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism,...

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in...

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How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...

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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

5 Reasons You Didn’t Earn Money With an Affiliate Program

One thing that more Affiliates should consider before they...