As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin’s latest brainchild that’s about to turn the CTV advertising world on its head. Imagine your CTV ads not just sitting there, but leaping off the screen, doing a little dance, and actually engaging with viewers. No, this … Read more
Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the latest contraption to dissect our media consumption habits. This gizmo will break down total cross-platform viewership across media companies, and honestly, it feels like the data version of a reality show … Read more
Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent upfront event, Netflix flexed its muscles and announced some heavyweight moves that might just leave the competition quaking in their boots. We’re talking 40 million monthly active users on its ad-supported plan—a jaw-dropping leap from a … Read more
Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor, they laid out their grand vision to become the “Funnel to Rule Them All.” This wasn’t just a presentation; it was a digital flexing of muscles, a declaration of supremacy over the ad world, with a … Read more
In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism is emerging, poised to revolutionize how we think about vegging out in front of the tube. Forget lounging around in sweatpants, mindlessly snacking while binge-watching the latest culinary showdown. With the click of a button or … Read more
Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter the market—they crash through it with the subtlety of a Prime delivery van on two-day shipping deadlines. Amazon’s first-quarter financial revelations for 2024 are in, and it’s clear that advertising within Prime Video isn’t just a … Read more
As Paramount Global shuffles its deck with the departure of CEO Bob Bakish, the media giant might seem like it’s channeling a bit of Hollywood drama. Bakish, who ascended the corporate throne at Viacom back in 1997 and later took the reins at Paramount following the Viacom-CBS merger, has officially left the building—or rather, the … Read more
Welcome to the jungle, otherwise known as IAB NewFronts 2024, where the air is thick with the smell of freshly brewed strategies and even fresher corporate swagger. New York City’s glittering skyline was merely the opening act as digital advertising’s heaviest hitters, from Google to Vizio, lined up to flaunt their latest gadgets in the … Read more
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches equally attentive. With its ad-supported tier, the streaming behemoth has gone from playing it cool to full throttle on the gas pedal, sucking in advertisers like a blockbuster premiere sucks in viewers. This isn’t just … Read more
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the execs) upfront last year, the head honchos touted their shiny new ad tier like it was the second coming of infomercials. And guess what? The advertisers ate it up like … Read more
Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It’s like playing a high-stakes game of Twister—blindfolded and on a moving train. You think you’ve found the perfect spot to place your ad, only to discover that you’ve foot-faulted into a pricier or entirely wrong segment of the complex … Read more
Let’s get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one long, hard look at the glacial pace of TV analytics and decided, nope, not on my watch. With EDO Inc., Krim essentially decided to do for television metrics what Silicon Valley did for, well, everything … Read more
Here’s the scoop: the digital sky is allegedly falling, or at least that’s the drama unfolding according to some Chicken Little-esque narratives on AdExchanger. The gist? Streaming viewers would rather walk over hot coals than sit through another ad. Netflix and its band of merry streamers initially promised us a haven from ad overload, a … Read more
So, NBCUniversal has decided it’s time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming TV and video upfronts. John Lee, who holds the lofty title of Chief Data Officer, Advertising and Partnerships at NBCU, made this little nugget of news public. It’s a bit like … Read more