On October 3, 2023, Google released an announcement entitled “New Gmail protections for a safer, less spammy inbox.” By February 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscription and… Email Marketing Law Update: Google Announces New Requirements for Bulk Email Senders to Gmail
We’ve seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don’t ask). But every now and then, something comes along that truly makes us sit up – and not always… TAG Points the Finger: Juniper’s Allegedly “Flawed” Research
Here me out: I know why ad fraud is so pervasive, and how to stop it. Now, the concealed adversary, known as Ad Fraud, operates in the shadows, relentlessly draining the financial lifeblood of marketers… A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit
Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy name for her cause. She just has a laptop, a… Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation
The truth remains: digital empires rise and fall like tides, but YouTube has long held the crown as the biggest seller of online ad space. Yet, as the dust settles one month after a seismic… YouTube’s Transparency Crisis: Unraveling the Adocalypse Fallout
Yeah, transparency and ethics have long been hot-button issues. The rise of digital advertising platforms has brought these concerns to the forefront, as companies seek to engage users while staying within the bounds of the… From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?
A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We’re talking about programmatic ad fraud—a cunning game played in the shadows, where… Who are the Programmatic Scammers?
Where algorithms dictate the destiny of brands and campaigns, a series of revelations has shaken the foundation of trust in the promises made by tech giants: Nestled within the sprawling realm of YouTube, this story… Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content
Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google’s failings in the realm of child safety are a stain on their reputation. Dr. Augustine Fou,… Breach of Trust: Advertisers Beware as Google’s Crisis Deepens
Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the shadows, exploiting the vulnerabilities of the advertising industry for their illicit… STOP LYING: No One Wants Made-for-Advertising Sites.
In the ever-evolving landscape of programmatic marketing, a specter haunts the industry—a menace that thrives on deception, waste, and the perverse incentives inherent in a system teetering on the edge of chaos. Ad fraud, a… Unraveling Ad Fraud: A Call for Transparency and Responsibility
The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much to the delight of marketers and influencers who have been eagerly… Unmasking the FTC’s Endorsement Guides: A Comprehensive Look at Clear and Conspicuous Disclosures
It’s bad. It’s actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For years, many people, including myself, have questioned the ecosystem of online… Inside the Google Video Ad Scam
Maryland’s Supreme Court has given the green light to the implementation of the country’s first-ever digital ad tax, despite facing significant opposition. The law, passed during the 2021 General Assembly, aims to target big tech… WTF is Maryland’s Digital Ad Tax?