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Marketing Madness

You may want to change your Password…Now

According to recent reports, a Russian crime ring has pulled off one of the largest security hacks in history.  If the reports are true,...
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Specials

How to secure your Web Traffic using HTTPS

If you want your web traffic to be secured, the easiest option is to add an SSL certificate.  This will encrypt the data that...
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Marketing Madness

Jonathan Eborn Fined Another $27M After Hiding Assets from FTC

A federal court has imposed a $27 million judgment against the operator of a phony work-at home scheme who lied about his financial assets...
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Marketing Madness

Apple still Dominant in Mobile Traffic Generation

Chitika has released their latest report, which covers the second quarter of 2014, for mobile traffic.  The report is a valuable resource for marketers...
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Marketing Madness

Google Cleaning up Analytics

In a recent Google+ post by Matthew Anderson, it was announced that Google Analytics is getting an update that will help to provide marketers...
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Leaders

Media Buyers: Get ROI on Best Inventory

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover...
Heather Vale -
Marketing Madness

You Won’t Believe what OkCupid Did

OkCupid disclosed this week that they had conducted experiments on users, including a test to see whether its assessment of their matchability actually led...
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Marketing Madness

Offers of Local Relevance drive Mobile Clicks

As the rapid shift away from PCs and toward mobile devices continues, many people worry about the effectiveness of mobile advertisements.  This has been...
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Marketing Madness

YouTube Passes Facebook in Unique Visits

Facebook is undoubtedly a powerful tool for marketers to drive traffic and build relationships with potential customers. According to new data from Complete Pro,...
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Marketing Madness

Ad Fraud being Used against Competitors Ads

Everyone knows that advertising fraud is a major problem in the digital marketplace.  While the bulk of ad fraud is of the type where...
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Leaders

TriVita Settles with FTC for $3.5 Million

TriVita Inc. of Scottsdale, AZ, will refund $3.5 million to consumers for marketing its cactus juice as a cure-all for pain, inflammation, and respiratory and...
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Leaders

Verma Holdings Agrees to Pay FTC Small Fine

An Indo-American entrepreneur and his company have been slapped with a permanent ban after he sent millions of unwanted messages to consumers falsely promising...
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Lawyers Run The World

Major Travel Affiliate with Fines in UK

Think W3's site,  Essential Travel, which is a major UK travel affiliate site and  publisher, has been slapped with a £150,000 (about $200k) fine...
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Marketing Madness

Google Rolls out Update to Local Search Algorithm

Over the past few days it has been confirmed that Google has made some pretty significant changes to the way the local search results...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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