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Verma Holdings Agrees to Pay FTC Small Fine

An Indo-American entrepreneur and his company have been slapped with a permanent ban after he sent millions of unwanted messages to consumers falsely promising free gift cards to them.

Verma Holdings has agreed to settle Federal Trade Commission (FTC) charges that they were responsible for the unwanted messages to consumers across the U.S.

The deceptive messages promised that the consumers will get free USD 1,000 gift cards from major retailers like Walmart, Target and Best Buy, the FTC said in a statement.

Under the terms of the settlement with the FTC, Verma and his company would be permanently banned from sending unwanted or unsolicited commercial text messages or assisting others in doing so.

In addition, the two will be prohibited from misrepresenting to consumers that a product is “free”, that they have won a prize or selected for a gift, or that consumers’ personal information is needed to send free merchandise.

He would also be required to pay over USD 26,000 as fine.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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