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Metaverse

YouTube’s New CEO is Embracing the Metaverse

The rise of Web3 technologies such as blockchain, cryptocurrency, and NFTs is gradually gaining traction, but they are yet to fully capture the mainstream....
Adotat Staff -
News

JPMorgan Admits They Were Scammed with Acquisition of Frank

JPMorgan Chase's $175 million acquisition of Frank, a startup that was said to help students navigate the financial aid system, has turned into a...
Adotat Staff -
CTV/OTT Streaming

Can We Finally Say the AOR Model is Dead?

The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis...
Adotat Staff -
Leaders

Leading the Way for Women in Digital Marketing: Sara Malo’s Vision

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World....
Adotat Staff -
Marketing Madness

Inside Yahoo’s Massive Advertising Layoffs

A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific...
Adotat Staff -
Metaverse

Interpol Wants to Police the Metaverse

The future of the internet is here, and it's called the metaverse. In this concept, people will be represented by 3D avatars in their...
Pesach Lattin -
Leaders

Who is Julia Goldin, the Chief Marketing Officer of Lego?

Julia Goldin is a seasoned marketing executive who is currently serving as the Chief Product and Marketing Officer of the LEGO Group. In this...
Pesach Lattin -
News

“BeatSting”: The Costly Audio Ad Impression Fraud Scheme Targeting Unprotected Advertisers

Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called "BeatSting" is costing unprotected advertisers up to $1 million per month....
Pesach Lattin -
Marketing Madness

Inside the Growing Love-Hate of Retail Media Networks

Retail media networks have quickly become one of the most popular advertising platforms, and the ad revenue is expected to reach $52 billion this...
Pesach Lattin -
Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years. We talked...
Pesach Lattin -
Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly with the...
Pesach Lattin -
Marketing Madness

Location Based Advertising will Help with the Cookie Apocalypse

As the use of cookies and other tracking technologies has come under scrutiny, location-based advertising has emerged as a promising alternative for advertisers looking...
Pesach Lattin -
Marketing Madness

Five Ways AI Will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...
Pesach Lattin -
Marketing Madness

Five Ways Artificial Intelligence will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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