Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly with the content on a website or app, providing a more natural and less disruptive experience for users. This has led to increased trust from consumers and a more effective way of getting attention and generating traffic.
The discontinuation of cookies has led to advertisers reevaluating their reliance on behavior targeting. Additionally the growing fraud issue in programmatic display advertising has made them re-examine their budgets, making native advertising even more powerful than in previous years. This is because native ads allow advertisers to place their content in an environment where the target audience is likely to see it, giving them more control over their ads.
However, it’s important to consider that not all products and services are suitable for native advertising. If you have a niche product or service, it may not be appropriate for this type of marketing. Additionally, it’s important to ensure that native ads align with your brand’s positioning.
Why use Native Ads now?
1. One of the best things about native advertising is that it allows advertisers to place their content in an environment where the target audience will see it. This means that customers feel empowered to watch native ads because they are not imposing, and they blend naturally into the content around them.
2. Native ads have been designed for mobile devices, making them responsive and able to easily adapt to any screen size or resolution. This means that advertisers who use native ads can be confident in their ability to reach audiences on mobile devices, as these ads are perfectly suited for these platforms.
3. Another advantage of native advertising is that it is not disruptive like other forms of advertising. They blend naturally into the content around them and don’t try to draw attention away from what you’re trying to say or read by shouting at your audience with huge bold headlines.
When you post a native ad on Facebook or Twitter, it appears directly in your followers’ feeds so that they can easily engage with it without having to leave their feed at all, and without having any distractions.
This makes it much easier for people who see your ad to actually interact with it, which means higher engagement rates for advertisers who use this type of ad.
4. One of the most important benefits of native ads is that they provide so much opportunity for innovation. Native advertising allows advertisers to blend in with the main content on a platform, and it’s no surprise that this kind of technology has been embraced by both marketers and publishers.
5. A main advantages of native advertising is its cost-effectiveness. By appearing on standard news pages and other types of websites, native ads can reach a large audience without the need for expensive advertising campaigns. This is especially true for companies that are looking to promote their products or services globally or locally, depending on their needs.
6. Another advantage of native advertising is its ability to blend in seamlessly with what users expect to see when visiting a particular website or app. This makes it more effective than other forms of online advertising, which can often be disruptive or off-putting to users. This is why consumers tend to trust native ads more than conventional ones, as they are entertaining and thought-provoking, leaving a lasting impression on the viewer.
What companies are leading the pack in Native Advertising?
1. RevContent. Revcontent is the leading content marketing and native advertising platform that leverages lightweight, customizable technology to empower the web’s leading publishers and marketers to reach and exceed their revenue, engagement and growth goals.
2. Outbrain. Outbrain is a native advertising platform that connects brands with publishers. The company was founded in 2006, headquartered in New York City with offices spread globally. They help brands curate and publish content across multiple channels, including social media, video platforms and web pages.
Their platform features smart editorial controls and analytics for judging impact among others.
3. Taboola Taboola is the world’s largest discovery platform. Through our exclusive partnerships with many of the world’s top publishers, we serve 360 billion content recommendations to over one billion people across the web each month.
Native advertising is a powerful tool for promoting brands and products online. Its cost-effectiveness, ability to blend in seamlessly with the content on a website or app, and the opportunity for innovation make it an attractive option for advertisers.