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FTC Announces Final Rule Banning Fake Reviews and Testimonials

On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting bogus consumer reviews and testimonials by prohibiting their sale or purchase.  The Rule...
Richard B. Newman -
Adtech

The Unfiltered Genius of Terence Kawaja: How Adtech’s Peter Pan Refuses to Grow Up

If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw...
Pesach Lattin -
Adtech

Playing Russian Roulette with Ad Placements

Let’s talk about DoubleVerify and Integral Ad Science (IAS), those two juggernauts of ad verification that everyone loves to hate. Or, depending on who...
Pesach Lattin -
Adtech

How Dynamic Creative Optimization is Redefining Political Ads on CTV

In the high-octane world of political advertising, capturing the wavering attention of undecided voters isn’t just a goal—it’s a battle for the soul of...
Pesach Lattin -
Adtech

Brand Safety is a Dumpster Fire: How Major Brands are Getting Punked Online

Imagine this: you’re the head honcho at a global brand—Disney, Meta, Ikea, Mercedes Benz, Microsoft, Nestlé—and you find your ads cozying up to the...
Pesach Lattin -
Adtech

Erin Hawryluk: Juggling Kids, Career, and Crushing the Adtech Boys’ Club

Meet Erin Hawryluk, the VP of Marketing at Cadent. This dynamo doesn’t just navigate the chaotic world of ad tech; she bulldozes through it...
Pesach Lattin -
Adtech

Simon Halstead: AdTech’s Cake-loving Oracle

In our ever stranger industry, there's one name that stands out like a neon sign in a dystopian cityscape: Simon Halstead. This isn't just...
Pesach Lattin -
Adtech

From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride

Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world's first fully...
Pesach Lattin -
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In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and...
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Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great...
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How Advertisers Are Betting Big on Gamers in Q3 and Q4

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