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Meet the Monsters of the Ad Supply Chain: Greed, Inefficiency, and Cowardice

Ok, this might get me killed by the secret advertising police, if they existed -- or at least some nasty comments and slander. The...
Pesach Lattin -
Adtech

What Digital Marketers Need to Know About New York Attorney General’s New Website Privacy Guides for NY Consumers and Businesses

On July 30, 2024, New York Attorney General Letitia James announced the launch of two privacy guides on the Office of the Attorney General...
Richard B. Newman -
Adtech

Hustle Hard, Die Fast: Lessons from the Grind

So, here’s the headline:  I’m dying.  No need for violins or those melodramatic Instagram posts with sepia-toned filters.  I’m not here to tug at your heartstrings. I’m...
Pesach Lattin -
Adtech

FTC Announces Final Rule Banning Fake Reviews and Testimonials

On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting bogus consumer reviews and testimonials by prohibiting their sale or purchase.  The Rule...
Richard B. Newman -
Adtech

The Unfiltered Genius of Terence Kawaja: How Adtech’s Peter Pan Refuses to Grow Up

If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw...
Pesach Lattin -
Adtech

Playing Russian Roulette with Ad Placements

Let’s talk about DoubleVerify and Integral Ad Science (IAS), those two juggernauts of ad verification that everyone loves to hate. Or, depending on who...
Pesach Lattin -
Adtech

How Dynamic Creative Optimization is Redefining Political Ads on CTV

In the high-octane world of political advertising, capturing the wavering attention of undecided voters isn’t just a goal—it’s a battle for the soul of...
Pesach Lattin -
Adtech

Brand Safety is a Dumpster Fire: How Major Brands are Getting Punked Online

Imagine this: you’re the head honcho at a global brand—Disney, Meta, Ikea, Mercedes Benz, Microsoft, Nestlé—and you find your ads cozying up to the...
Pesach Lattin -
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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day...
Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while...
Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most...

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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of...
Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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