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Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce you to the enigma that is Joe Zappa, the Adtech Marketing Whisperer. Now, before you...
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Adtech

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw us a curveball by pivoting to become an advertising network. You heard right. The beloved...
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Adtech

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid ourselves—it’s a veritable circus out there. Even the so-called top experts often seem like they’re...
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Adtech

Oh, Look! Another Day, Another Scandal with Colossus: Direct Digital Holdings Under Fire

Alright, folks, grab your popcorn because we've got ourselves another juicy corporate drama. Yesterday, a shareholder class action suit was filed against Direct Digital...
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Adtech

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to...
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Adtech

Selling Adtech in 2024: Shiv Gupta’s Guide to Winning Friends and Influencing Algorithms

Selling adtech in 2024? Strap in, because this isn’t your grandpa’s sales playbook. Gavin Dunaway, the marketing maestro at The Media Trust, scribbled down...
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Adtech

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin's latest brainchild that's about to turn...
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Adtech

How The Trade Desk Became the Ghost in the Marketing Machine

Enter Olivia Kory, the Head of Strategy at Haus: “The Trade Desk has to be the most successful company that no marketer I know...
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WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to...
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#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue...
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AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall....

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WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...
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#MADWOMEN: From Catwalk Queen to Data Diva

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