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Adtech

The Great AI Masquerade: How Adtech’s Buzzword is Less Sci-Fi and More Sci-Why

In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as...
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Adtech

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...
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Adtech

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.  Adtech companies,...
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Adtech

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We're talking...
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Adtech

AI Engine Optimization: Shaping the Future of Marketing and Commerce

Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent...
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Adtech

Mastering DOOH Jedi Skills: Vistar’s Academy Launches ‘Accelerate’

Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly...
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Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
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Adtech

Shocking Revelations Expose $6.6 Billion Drain Due to Bid Shading: Media Buyers in the Dark

In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the staggeringly high...
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Marketing Madness

“Go F*ck Yourself”The Unraveling of Elon Musk and X

In a brightly lit room of power and privilege, the air is thick with tension. Elon Musk, the once-celebrated...
Adtech

From Courtside to Center Stage: Otterman’s Macy’s Marvel

Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that...
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Good Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish

The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world's most iconic brands,...

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Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising...
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Fubo’s Frequency Shift: Breaking Boundaries with AI-Driven Radio Stations

In a significant pivot from its roots as a...

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The Alchemists of Analytics: Spinning Web Traffic into Gold

Where every click is a story and every conversion...
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