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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CTV/OTT Streaming

The Evolution of CTV Measurement: Unveiling the True Potential of Connected TV Advertising

In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV...

Pesach Lattin - 2023-06-16

Hiring & Management

Adeptia Names Joanna Schloss as Chief Marketing Officer to Drive Growth and Innovation

Adeptia, a leading provider of B2B data integration and business data exchange solutions, has announced the appointment of Joanna Schloss as their new Chief...

Pesach Lattin - 2023-06-14

Hiring & Management

Key Executive Emma Chalwin Leaves Salesforce for Workday Inc

In a bold move to strengthen its global marketing efforts and drive customer demand, Workday, Inc. has announced the appointment of Emma Chalwin as...

Pesach Lattin - 2023-06-14

CTV/OTT Streaming

GainShare and KeyTV Network Join Forces to Optimize Content and Expand Brand Reach

GainShare, a leading performance marketing agency has announced its strategic partnership with KeyTV Network, the esteemed media platform founded by the multi-talented entertainer Keke...

Pesach Lattin - 2023-06-14

News

Unleashing the Power of Connected TV: A Comprehensive Guide to Boosting ROI

Connected TV (CTV) has emerged as a dominant force in the advertising landscape, captivating audiences with its immersive content experience. However, despite its rising...

Pesach Lattin - 2023-06-13

Marketing Madness

In the era of Elon Musk’s leadership, Twitter’s advertising business has been facing significant challenges and a steep decline in revenue.

While Musk remains optimistic about the company's prospects, internal documents obtained by The New York Times and insights from current and former employees shed...

Pesach Lattin - 2023-06-13

Marketing Madness

Dave Morgan, CEO of Simulmedia, Visits Ukraine: A Vibrant Adtech Hub Amidst Turmoil

Ukraine, a country known for its rich adtech ecosystem, has continued to thrive despite ongoing conflicts and geopolitical challenges. Recently, Dave Morgan, the visionary...

Pesach Lattin - 2023-06-09

CTV/OTT Streaming

The Future of TV Advertising: CTV’s Dominance and Innovation

The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear...

Pesach Lattin - 2023-06-08

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