In a bold move to strengthen its global marketing efforts and drive customer demand, Workday, Inc. has announced the appointment of Emma Chalwin as its new Chief Marketing Officer (CMO). Chalwin, an esteemed marketing executive known for her expertise in building brands and uplifting women in leadership.
Workday, a leader in enterprise cloud applications for finance and human resources, has chosen Chalwin to oversee its global marketing organization as the company enters a new phase of growth. With her extensive experience in marketing leadership roles at renowned technology companies like Salesforce, McAfee, Macrovision, and Adobe, Chalwin brings a wealth of knowledge and a proven track record in driving international brand awareness.
According to Carl Eschenbach, co-CEO of Workday, Chalwin’s appointment aligns with the company’s values and vision for the future. He expressed his excitement about welcoming Chalwin to the team, emphasizing her world-class leadership and deep expertise across all facets of marketing.
Chalwin has been a trailblazer in the marketing and technology industries, challenging traditional norms and championing diversity. She has long believed that success in marketing today depends on fostering diverse perspectives, leveraging data creatively, and, above all, being authentic.
In a recent interview, Chalwin shared her insights on the changes she has witnessed in the technology industry and marketing roles throughout her career. She noted a significant increase in diversity within marketing and technology, with more women taking on leadership roles and corporations actively promoting inclusivity at all levels. Chalwin acknowledged the positive impact of initiatives encouraging girls to pursue coding skills, with companies like Salesforce investing heavily in empowering young women through education programs.
Chalwin also emphasized the evolving nature of marketing, which has transitioned from a focus on creativity to a data-driven approach. She expressed her enthusiasm for the new era of marketing, where measuring engagement and analyzing data are paramount to success. Chalwin believes that a blend of art, science, creativity, and data is what sets marketing professionals apart in today’s competitive landscape.
When asked about her personal journey as a woman in leadership, Chalwin highlighted the common challenges faced by many women, including self-belief and confidence. She stressed the importance of providing platforms for individuals to shine and showcasing their potential, regardless of whether they tick all the boxes. Chalwin’s mentoring efforts reflect her commitment to empowering talented individuals and promoting their growth within the organization.
As a leader, Chalwin values integrity and authenticity. She ensures that her team members can be their authentic selves at work, fostering an environment where they can excel in their roles. Chalwin’s leadership philosophy revolves around creating a sense of purpose and aligning individuals’ work with their passions, ultimately driving exceptional performance.
When it comes to building a team, Chalwin embraces diversity and seeks out talent with a diverse range of perspectives and backgrounds. She believes that a blend of grit, determination, passion, and emotional intelligence is essential for a high-performing team. Chalwin values talent from various fields, recognizing that the best team is not solely comprised of individuals from top universities but also includes those who have learned through life experiences.
For Chalwin, success as a leader is measured by staying true to one’s values and creating an environment where people can thrive. She emphasized the importance of defining success collectively as a team, and her leadership style encourages individual growth and development by aligning roles with each team member’s soul-stirring work.
Workday’s appointment of Emma Chalwin as Chief Marketing Officer demonstrates the company’s commitment to diversity, authenticity, and innovation. With Chalwin at the helm of the global marketing organization, Workday aims to strengthen its brand presence and drive customer demand as it continues to evolve and thrive in the ever-changing world of enterprise cloud applications.