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Monthly Archives: November, 2012

Size Does Matter: Affiliate Incentive Programs

Smart bosses know that employee appreciation programs with meaningful incentives are the best way to maintain a happy and productive workforce.  In affiliate marketing,...

CEO: Patience Not Aggression Equals Success

Usually, we look to those with experience and a lot of hours on their belts for the advice that will get us on the...

What is Twitter’s Impact on Online Shopping Decisions?

Twitter may not be as popularly used as Facebook is, but it is still among the top networks in social media marketing. As one...

Guess What? 70% of Facebook Pages Dead

Facebook Pages, being as popular as they have become today, get a great amount attention from digital marketers and marketing researchers alike. For many...

Content Marketers Face Serious Issues

It appears that content marketing has been growing rapidly in popularity, especially in business to business marketing. It has become one of the more...

Skype’s Overhaul for Windows 8, Betting on Mobile

Although smartphones have become a necessity in today’s digital world, we all know that cell phones are not the only tool that people are...

Poker May Not Be Illegal Gambling According to Federal Court

A federal judge in New York has held that Texas Hold ‘Em poker is a game of skill and not illegal gambling under federal...

$100k A Month on Re-targeting + $100 Free Ad Credits

If you are a marketer that hasn’t tried re-targeting, you are missing out on a proven traffic source. In this interview with Adam Berke,...

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Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...