Monday, December 9, 2024

Most recent articles by:

Blake Bidar

Digital Marketing Professional specializing in performance-based lead generation and online sales. I have over 6 years of experience within the Digital Marketing industry, as well as 15 years of experience in various sales, service, and account management roles. I quickly learn new concepts and adapt to new environments, effectively manage simultaneous projects and nurture positive team environments which lead to excellent project results.

3 Reasons Why Everybody But You Is Having Success on LinkedIn

With 175 million members, LinkedIn has rapidly become the captain of the advertising industry. By linking into this social media site designed to make...

Size Does Matter: Affiliate Incentive Programs

Smart bosses know that employee appreciation programs with meaningful incentives are the best way to maintain a happy and productive workforce.  In affiliate marketing,...

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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Let’s talk about The Trade Desk (TTD) and their...

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...