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Monthly Archives: July, 2011

Marketing Madness

Content Unlocking is a Growing Industry

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content...
Pesach Lattin -
Leaders

Content Unlocking King: Fehzan Ali is Now Big Man on Campus

 Fehzan Ali is one of the new breed of young entrepreneurs who are making a killing in the industry.  He’s the owner of AdscendMedia,...
Pesach Lattin -
Marketing Madness

Is Your CPA Affiliate Network a Complete and Total Fraud?

It seems that everyone and anyone is making a CPA Network right now. As soon as you turn around, some affiliate has signed up...
Pesach Lattin -
Marketing Madness

Would You Like Fries With That? – Effective use of cross-sales

Marketers do it.  Every marketer I've known does it.  I'm referring to the never-ending sale.  You've got your sale and then you have your...
Kevin Wallach -
Specials

George Avery Gets it With GetAds

George Avery used to be the right-hand man at Affiliate.com (the network formerly known as CPAEMPIRE) until a few years ago. Not soon after...
Pesach Lattin -
Marketing Madness

Charlie Sheen Gave Me His Gmail Address – A Lead Validation Story

In my experience lead generation on the Internet can be summed up in one word, that word being garbage.  Now before my meaning is...
Kevin Wallach -
Marketing Madness

One Good Man: The Far Reaching Consquences of an Ethical Decision

I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President,...
Kevin Wallach -
Marketing Madness

What Google Doesn’t Want you to Know About Panda

Despite all the conversations about what Google is looking for when indexing pages, there is still one thing that they are completely focusing on:...
Pesach Lattin -
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CTV/OTT Streaming

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter...
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Adtech

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...
Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...

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