Short and sweet, if you are not already being paid to generate social media actions for your advertisers you probably will be soon enough. And if you are an advertiser and have not thought about… Like Cash? How about cash for Likes?
Ok so I’ll admit the title was a blatant act of sensationalism. Sorry about that. But when I read about Amazon’s entry into the tablet market, the Kindle Fire, I had sudden visions of the… Amazon’s Sneak Attack on Google (and You)
All the fuss over Netflix yesterday started me thinking about what a great day it is to be an affiliate marketer with a nice opt in email list of people who may be (or until… Netflix subscribers today, your subscribers tomorrow.
Let’s play some word association. Ready? Amazon.com Now, please tell me the first thing in your mind was the name “Benedict Arnold”. No? Well hold that thought for a moment and I’ll ask you again… Amazon Takes Deal Screws Affils
Email marketers will likely feel a bit of déjà vu here but at the risk of sounding like an echo I’m going to say it. The Wild West days are nearing an end for SMS… SMS Marketing Regulation & Guidelines
My two year old son loves my smart phone. I would go so far as to say he is much fonder of it than I am. It was only because of his affection for the… Smart phone Apps & Copyright Infringement
Performance marketing is all about change. While today’s buzz may be mostly about mobile marketing, tomorrow’s hot topic could easily be video. According to Borrell & Associates, “Online video spending is forecasted to account for… Jean Maurice Touboul Makes Video Watchers Click-Happy
Home warranty, one of my recent topics, generated quite a few questions from readers. I would like to address some of them here for the benefit of others who might be curious. If you missed… Home Warranty Leads: Questions and Answers for Marketers
Craig Swerdloff and his company LeadSpend want to help email marketers clean up their acts. That is to say they’d like to help marketers avoid databases full of bogus email addresses and other undesirable elements… Interview: Craig Swerdloff Can Help with Your Dirty Email Problems
Lead generation is an obvious fit for companies that have email marketing capabilities. No lead produced on the Internet these days is stronger in my experience than those that originate from email publishers. And of… Y’all Come Back Now: Lead Generation as Concierge
Quick, name a film starring Daniel Baldwin! Time’s up. Can’t do it? Don’t worry, neither can most people. Truth is, though he’s still more famous than the average lead generation guy he’s still “that” Baldwin… Home Warranty Leads: The Daniel Baldwin Lead Gen
Marketers do it. Every marketer I’ve known does it. I’m referring to the never-ending sale. You’ve got your sale and then you have your up-sale but you can’t forget your cross-sale, down-sale, and…well you get… Would You Like Fries With That? – Effective use of cross-sales
In my experience lead generation on the Internet can be summed up in one word, that word being garbage. Now before my meaning is mistaken let me be clear. Without validation in place on either… Charlie Sheen Gave Me His Gmail Address – A Lead Validation Story
I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President, George Washington. Ferguson, the inventor of the breech loading rifle, had… One Good Man: The Far Reaching Consquences of an Ethical Decision