Saturday, November 9, 2024

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Kevin Wallach

Kevin Wallach has worked in Internet Performance Marketing for seven years. He currently runs Paradox M, Inc. based in Dallas Georgia. Specializing in lead generation he also has experience with list management, SMS advertising, and offline media. A self-proclaimed family guy, Kevin is also passionate about his professional life, writing, history, social and professional activism, and living a balanced life.

Like Cash? How about cash for Likes?

Short and sweet, if you are not already being paid to generate social media actions for your advertisers you probably will be soon enough. ...

Amazon’s Sneak Attack on Google (and You)

Ok so I'll admit the title was a blatant act of sensationalism.  Sorry about that.  But when I read about Amazon's entry into the...

Netflix subscribers today, your subscribers tomorrow.

All the fuss over Netflix yesterday started me thinking about what a great day it is to be an affiliate marketer with a nice...

Amazon Takes Deal Screws Affils

Let's play some word association.  Ready? Amazon.com Now, please tell me the first thing in your mind was the name "Benedict Arnold".  No?  Well hold that...

SMS Marketing Regulation & Guidelines

Email marketers will likely feel a bit of déjà vu here but at the risk of sounding like an echo I’m going to say...

Smart phone Apps & Copyright Infringement

My two year old son loves my smart phone.  I would go so far as to say he is much fonder of it than...

Jean Maurice Touboul Makes Video Watchers Click-Happy

Performance marketing is all about change.  While today’s buzz may be mostly about mobile marketing, tomorrow’s hot topic could easily be video. According to...

Home Warranty Leads: Questions and Answers for Marketers

Home warranty, one of my recent topics, generated quite a few questions from readers.  I would like to address some of them here for...

Must read

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...