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Tag:fraud

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Lawyers Run The World

Ad Fraud to Cost $7.2 Billion this Year

It is no surprise that ad fraud is still a big concern going into 2016, but a new study by the Association of National...
Pesach Lattin -
Leaders

Women in Power: Trisha Hawthorne Doesn’t Back Down

Do you know anyone in the industry who has been with the same company for 15 years? Meet Trisha Hawthorne, the head of Cutting...
Pesach Lattin -
Marketing Madness

Tons of Bad Ads Removed from Google

Google claims that they have been successful in preventing people from placing “bad ads” on Google, with the amount of bad ads down by...
Pesach Lattin -
Marketing Madness

Affiliate Fraud? No Way! What to Look Out For

Fraud – we have all experienced it in the real world – but affiliate fraud it is quite rampant in the affiliate world as...
Ricky Ahuja -
Specials

Five Lies New CPA Networks Tell

I saw a post on WarriorForum in which someone claimed that he was going to open his own CPA Network, but needed help with...
Pesach Lattin -
Specials

How is Internet Advertising Group (IAG Interactive) Still in Business?

It’s almost like an Internet advertising legend of sorts. There’s this story of this company out of Florida, called IAG Interactive that seems to...
Pesach Lattin -
Specials

Can Affiliate Marketing Hurt Brand’s Reputation?

ADOTAS - Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the...
Owen Hewitson -
Marketing Madness

Criminal TypoSquatting on Rise

By registering misspelled web addresses, cyber thugs are seizing innocent victims Sophos, the IT security and data-protection company, is warning internet users to take care...
Kathy Neudorf -
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Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had...
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Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has...
Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...

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