Wednesday, May 1, 2024
All

Tag:fraud

33490

Marketing Madness

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with...
Pesach Lattin -
Marketing Madness

Affiliate Marketing is Solution to Digital Fraud Crisis

As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital...
Pesach Lattin -
Marketing Madness

Why Influencer Marketing is A Scam

When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...
Pesach Lattin -
Marketing Madness

Inside One of the Biggest Fraud Networks Ever

A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started...
Pesach Lattin -
Leaders

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...
Pesach Lattin -
Lawyers Run The World

$500 Million Android Advertising Scam Busted

A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google's checks to...
Pesach Lattin -
Lawyers Run The World

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...
Pesach Lattin -
Lawyers Run The World

Exposed: TechTimes Cheating Advertisers

TechTimes.com has been caught more than once running popups of their pages with ads "crammed" into the page so that even content can't be...
Pesach Lattin -
123...7Page 1 of 7

Latest news

Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had...
- Advertisement -spot_imgspot_img
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has...
Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

Must read

Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com