The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather than receptive, engaged social audiences. For anyone close to the influencer marketing industry, … Read more
As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital marketing industry. Facebook Inc. and Google faced increased scrutiny around their lapses in judgment regarding their users’ privacy—specifically an attack on Facebook’s network exposed 50 million users’ personal information and … Read more
When Unilever’s chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had been talking to agencies and writing about this fraud for years before – and no one wanted to hear what was going on because they were all a part of it. … Read more
A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started as a small botnet, by the time it was sinkholed, it was using 1.7 million infected computers to falsify billions of ad views, which resulted in businesses paying over $29 million … Read more
Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android apps that have been found guilty in recent times. Ad fraud (also referred to as Invalid Traffic) is concerned with the theory and practice of fraudulently representing online advertisement impressions, clicks, … Read more
A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google’s checks to put a giant fraud operation at the heart of the Google Play Store and generate what some experts claim could be over $500 million in fraud. An investigation by Buzzfeed News … Read more
Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then did everything they could to hide the truth from advertisers. The group dubs itself LLE One and includes Las Vegas-based social media firm Crowd Siren and Social Media Models as well … Read more
TechTimes.com has been caught more than once running popups of their pages with ads “crammed” into the page so that even content can’t be seen. We’ve spoken to Google and other companies about them in the past, and they’ve showed up on fraud reports for clients. However, here is an example of what they are … Read more
The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking good. Brands that are accepted into TAG are recognized for their efforts to stop ad fraud as well as fighting digital crime. The report found that there was an increase of … Read more
Digital ad fraud is a big problem, and there is really no type that is immune. According to a new report from DataVisor, app install ads are falling victim to fraud that is costing about $300 million per year. This is from their new report titled, “The Underworld of App Install Advertising” which can be … Read more
The FTC has charged Blair McNea, Danielle Foss, Jennifer “Jenny Frederick” Johnson et al. with running 59 illegal negative-option “personal care” websites to dupe people into ordering products for which they are charged repeatedly. A source in the industry told us that “RevMountain and RevGuard” have been “shut down” and people are scrambling to find … Read more
Most of the click fraud that takes place today is the result of fairly advanced bots and other programs that are able to browse to sites, click ads, and generate millions in revenue for the users. Recently, however, a group of Chinese nationals were arrested in Thailand on a variety of charges. While being arrested, … Read more
The Google Play store is filled with endless apps that people download to their devices every day. In order to get an app into the store, it has to go through an approval process that helps to ensure the app won’t cause any problems on the devices. Part of this process is a technology Google … Read more
According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur, a threat researcher at RiskIQ said, “NoTrove harms not only visiting users, but also legitimate advertisers, adversely affecting those reliant on the credibility of the digital advertising ecosystem such as … Read more
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