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Marketing Madness

Facebook Destroys Power.com in Court

Facebook has won a major lawsuit against Power.com that was filed in 2008. According to the lawsuit, Facebook had accused Power Venvutes of using...
Pesach Lattin -
Marketing Madness

Facebook Stores Failing

Despite all the success that Facebook has had in advertising, it has completely failed in one area: “F-Commerce.” While Facebook seems to be the...
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Specials

Zac Johnson Slam Dunks Facebook Ads

Facebook Ads is an amazing tool, even just to play around with. I often find myself creating fan pages and setting up new ad...
Zac Johnson -
Marketing Madness

Social Media Purchases: People Aren’t Comfortable with Credit Cards

A January study by the industrious folks at Digitals shows that 55% of people just aren't comfortable with giving their credit card information via...
Pesach Lattin -
Marketing Madness

Is Myspace Making a Comeback?

Last year Myspace was pretty much considered dead, and was sold from NewsCorp to advertising network SpecificMedia. According to a recent press release, MySpace...
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Marketing Madness

Zynga to start New Incent System, Reward Advertising

Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers....
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Specials

Study: 99% of Facebook Fans are Useless

According to a study by the Ehrenberg-Bass Institute for Marketing Science, an important sounding group, Facebook fans are basically really worthless. In an ideal...
Pesach Lattin -
Lawyers Run The World

Adscend Media Says Facebook Allegations are Bunk

This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.”  This...
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Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...
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Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the...
CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor,...

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Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...
Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I...

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