Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers. Called Reward Advertising, this incentivzed based system already has signed up Coca-Cola, Mastercard and 20th century Fox’s Film “What’s Your Number.”
The ads will only run when players are low on energy, and require them to complete function such as watching a film trailer, completing a survey or other information.
Facebook tried to roll out a similar program, but it never caught on. Zynga has been trying to grow their revenue base since they make a relatively small amount of money on advertising compared to the sale of virtual goods and rewards.