Zynga to start New Incent System, Reward Advertising

Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers. Called Reward Advertising, this incentivzed based system already has signed up Coca-Cola, Mastercard and 20th century Fox’s Film “What’s Your Number.”

The ads will only run when players are low on energy, and require them to complete function such as watching a film trailer, completing a survey or other information.

Facebook tried to roll out a similar program, but it never caught on. Zynga has been trying to grow their revenue base since they make a relatively small amount of money on advertising compared to the sale of virtual goods and rewards.

Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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