Sunday, December 10, 2023

Performance Marketing

New Mattress Affiliate Marketing Program Launched

Polysleep, a leading Canadian hybrid foam mattress innovator, launches today its Affiliate Program, an exciting new partnership opportunity for customers with high online visibility...

Report Shows 15% Growth in Affiliate Marketing Spend in 2017 for the UK

Affiliate marketing is growing quite quickly in the UK, and being used for driving sales in more and more industries. According to a recent...

LeoVegas Turns to Really Awesome Affiliate Management Program

LeoVegas has taken further steps to foolproof its affiliate network following a new partnership with Wag.io. Wag.io lets affiliate managers monitor all affiliate activity...

Bloomberg’s Hit Piece on Affiliate Marketing is Simple Stereotyping

Bloomberg recently published an article titled, “How Facebook Helps Shady Advertisers Pollute the Internet.” (can be found HERE.) This article is obviously an effort...

Canadian Authorities Say Fraud Dominates Affiliate Marketing

Canada's telecommunications regulator says that more than 200 companies and websites have been flagged for follow up by a multinational group investigating problems with...

Augmented Reality is Next Big Thing for Affiliate Marketing

Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever...

Why is subscription ecommerce so hot right now?

The new year has begun, which means you’ve probably been seeing quite a few articles about what “eCommerce in 2018” is going to look...

Performance Marketing Contributes to Expedia’s $5.3 billion Marketing Budget in 2017

Expedia’s financials for 2017 were recently released, and it seems that they had an overall good year. One of the things that seemed to...

Inside India’s Growing Performance Marketing Industry

India is one of the largest markets in the world for digital advertising, and it is only expected to grow in the coming years....

Latest news

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

Must read

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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