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Performance Marketing

Performance Marketing

New Mattress Affiliate Marketing Program Launched

Polysleep, a leading Canadian hybrid foam mattress innovator, launches today its Affiliate Program, an exciting new partnership opportunity for customers with high online visibility...
Pesach Lattin -
Marketing Madness

Report Shows 15% Growth in Affiliate Marketing Spend in 2017 for the UK

Affiliate marketing is growing quite quickly in the UK, and being used for driving sales in more and more industries. According to a recent...
Pesach Lattin -
Marketing Madness

LeoVegas Turns to Really Awesome Affiliate Management Program

LeoVegas has taken further steps to foolproof its affiliate network following a new partnership with Wag.io. Wag.io lets affiliate managers monitor all affiliate activity...
Pesach Lattin -
Performance Marketing

Bloomberg’s Hit Piece on Affiliate Marketing is Simple Stereotyping

Bloomberg recently published an article titled, “How Facebook Helps Shady Advertisers Pollute the Internet.” (can be found HERE.) This article is obviously an effort...
Pesach Lattin -
Lawyers Run The World

Canadian Authorities Say Fraud Dominates Affiliate Marketing

Canada's telecommunications regulator says that more than 200 companies and websites have been flagged for follow up by a multinational group investigating problems with...
Pesach Lattin -
Performance Marketing

Augmented Reality is Next Big Thing for Affiliate Marketing

Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever...
Pesach Lattin -
Marketing Madness

Why is subscription ecommerce so hot right now?

The new year has begun, which means you’ve probably been seeing quite a few articles about what “eCommerce in 2018” is going to look...
Ro Bhatia -
Marketing Madness

Performance Marketing Contributes to Expedia’s $5.3 billion Marketing Budget in 2017

Expedia’s financials for 2017 were recently released, and it seems that they had an overall good year. One of the things that seemed to...
Pesach Lattin -
Marketing Madness

Inside India’s Growing Performance Marketing Industry

India is one of the largest markets in the world for digital advertising, and it is only expected to grow in the coming years....
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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