The U.S. Court of Appeals for the District of Columbia Circuit ruled that Google, Microsoft and Yahoo were protected by Section 230 of the Communications Decency Act, which immunizes websites that publish third-party content. The National Law Journal and the Technology & Marketing Law Blog covered the June 7 decision, while How Appealing linked to additional coverage. Judge Merrick Garland, wrote the … Read more
The organization that understands the vitality of conversion optimization and takes necessary steps for the same, gets better revenue growth, brand exposure, and inbound lead generation. Generating tons of organic traffic on your website is not enough to boost the brand’s growth rate. But if that traffic is not converting to something like a sale, … Read more
Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), hand over big money, and hope to see their needle move — a model akin … Read more
As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital marketing industry. Facebook Inc. and Google faced increased scrutiny around their lapses in judgment regarding their users’ privacy—specifically an attack on Facebook’s network exposed 50 million users’ personal information and … Read more
Haptik, one of the world’s largest conversational AI platforms today announced its alliance with vCommission, leading Global affiliate network, to implement Conversational AI solutions in performance marketing. While Haptik will work with publishers in integrating chatbots on their digital properties, vCommission will work closely with marketeers to offer performance based advertising options which is non-intrusive … Read more
Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends will help one be ready for challenges awaiting one’s business in 2019. 1. Artificial Intelligence With everybody talking about AI, don’t be afraid AI will take over the world. But for … Read more
ArabClicks, a performance-based marketing platform, set to deliver unrivalled sales results for the GCC e-commerce industry, is now live. Offering one of the most cost-effective marketing channels, ArabClicks, co-founded by university peers, the Harvard alumni Khaled Al Huraimel and Mauro Romano, was recently launched at the Dubai Future Accelerators Hub, Emirates Towers, Dubai, UAE. The … Read more
Clickbooth (Clickbooth.com, LLC) has announced today that Tony Aldarondo has been promoted to Vice President of Marketing effective immediately. Tony will continue to report to Erin Cigich, CEO of Clickbooth.com, LLC and its divisions. “We are proud to announce Tony Aldarondo’s promotion to vice president,” said Erin Cigich, Clickbooth’s Chief Executive Officer. “Tony has done an … Read more
Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing realm. A study conducted by Forrester Consulting predicted that affiliate marketing will go through an annual growth rate of 10per cent by 2020. The sector is definitely burgeoning, which makes it … Read more
When Unilever’s chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had been talking to agencies and writing about this fraud for years before – and no one wanted to hear what was going on because they were all a part of it. … Read more
Fortnite developer Epic Games will launch the Epic Games Store, a “digital commerce ecosystem” that’s focused on fair economics and a “direct relationship with players,” the developer announced today. The Game Store will be available “soon,” first with a curated slew of games for PC and Mac players. Other platforms, like Android, will be available … Read more
Alexander Zhukov, a Russian national, was apprehended by police after he was indicted in absentia by U.S. prosecutors, according to Arkady Bukh, a New York-based attorney with a history of representing suspected hackers from Eastern Europe who has reached out to try to represent Zhukov. Prosecutors accused Zhukov of major affiliate fraud of $7 million, … Read more
In its latest marketing stunt, Burger King is hijacking other brands’ Black Friday digital marketing campaigns by leveraging the affiliate marketing model, an area where spending is expected grow from $5.9 billion this year to $6.8 billion by 2020. Consumers are probably not aware of affiliate marketing, which pays a commission to websites that generate traffic and sales … Read more
This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising. Despite Billions being poured into the industry, there isn’t a lot of online advertising options and this interests me enormously. Currently, none of the large advertising platforms like Facebook or Google … Read more