Wednesday, February 21, 2024

Most recent articles by:

Ro Bhatia

Ro Bhatia is a results-driven executive with a diverse set of experience working in the SMB, Ecommerce, and Advertising space. He is currently the CMO at LimeLight, a startup that provides an ’end-to-end eCommerce platform for customer-centric brands He has held leadership roles at DexYP and HomeDepot before LimeLight. He has also worked at Yahoo, eBay, VMware, Google in varying capacity.

Why is subscription ecommerce so hot right now?

The new year has begun, which means you’ve probably been seeing quite a few articles about what “eCommerce in 2018” is going to look...

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Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

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Media Buyers, Wake Up: Laziness is Not a Strategy

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Twice the Bids, Twice the Trouble: A Programmatic Advertising Farce

A persistent and insidious issue lurks, often unnoticed by...

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey...