Sunday, December 10, 2023

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Wanderlab, Tripadvisor’s New Creative Studio, Uses First-Party Data to Help Marketers Craft Relevant Campaigns

In a recent release, Tripadvisor announced the launch of its new in-house creative and content studio, Wanderlab. Based out of SoHo, New York...

Publicis Groupe Fires CMO Justin Billingsley

In a surprise move, holding company Publicis Groupe has abruptly ended the employment of global CMO Justin Billingsley. The news, first reported by...

New CRO to Drive Revenue and Growth for Disruptive Mobile Marketing Platform Bubbl

Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created...

Gaming Publisher IGN Acquires Advertising Agency 1TwentyFour

IGN, one of the biggest web publishers of gaming and entertainment related content, has diversified into advertising services with the acquisition of "strategic...

Metaverse Awareness Growing Fast but Still Low

If you're not familiar with the term "metaverse," it's time to brush up on your tech lingo. The metaverse refers to a shared,...

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end of 2022,...

Instagram is Reportedly Introducing More Ads, and Here’s What That Means for Marketers

It looks like Instagram is about to get a whole lot more crowded—and we're not just talking about influencers and meme accounts. Earlier...

Billboards in the Metaverse (are finally here!)

In case you haven't heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package....

Latest news

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

Must read

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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