Carla Vernón made CEO of Honest Company

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From Amazon.com to General Mills, Carla Vernón has proven herself a leader in the digital-native space. Now, as CEO of The Honest Company, she’s ready to take on the next challenge: growing her company into one of the most successful and environmentally conscious brands in America.

The Los Angeles-based company is founded by actress Jessica Alba and sells clean and sustainable personal care, beauty, baby and household products online and in about 50,000 retail locations in the U.S., Canada and Europe.

Alba called Vernón a “strategic visionary leader” who will continue to build Honest as the legacy brand for tomorrow’s generation. Vernón replaces current Honest Company CEO Nick Vlahos, who held the position for nearly six years. He will remain on the board of directors.

In taking over as CEO, Vernón will become one of only five Afro-Latina CEOs of publicly held U.S. companies; she said that would allow her to bring a fresh perspective that “can inspire our future growth and vision”.

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